Retargeting 
Re-engagement 
Give an energy boost to lapsed users
User churn among mobile gamers is not uncommon as many stop using the app within 30 days after the install. With RTB House’s expertise in ad retargeting, you can bring those users back with highly tailored re-engagement campaigns.
more attributions than our competition within the same budget
High-performing personalized creatives leverage
Deep Learning algorithms to:
Prevent churn
Reactivate lapsed users
Improve engagement
Drive first conversions
Optimized Targeting For Higher ARPPU Scores
Mobile gamers have an endless choice of apps and limited playing time. Increasing your revenue involves getting new users to keep your app for longer and keeping existing users more engaged. AI-based algorithms power up your retargeting campaigns to lower churn.
ROAS
for Active Paying Users
higher than the average ARPPU in all other verticals*
As mobile gaming booms, retargeting becomes a more effective way to reach and retain users.
Gaming is an effective domain for targeted engagement**
No matter if they are directed toward casual or hardcore players, targeted campaigns in gaming outperform those in most other industries. RTB House creates campaigns that automatically recalibrate based on individual user behaviors, daily usage rates, gameplay activities, and more. They serve your specific KPIs and keep you ahead of competitors.
** Percentage uplift in retargeted vs. non-retargeted paying users. Data source: D. Zilberberg, „Retargeting. How to Measure It Correctly”
Finance
Food & Drink
Shopping
Travel
Gaming
** Percentage uplift in retargeted vs. non-retargeted paying users. Data source: D. Zilberberg, „Retargeting. How to Measure It Correctly”
Up to 23% Increase in YoY Revenue Yields*
We optimize campaign performance with Deep Learning AI obtaining real-time player insights and individual player valuation, reaching players with customized content, ads showcasing improved gaming mechanics, and native in-app ads.
Quick win with retargeting
higher YoY revenue growth
* Source: D. Zilberberg, „Retargeting. How to Measure it Correctly”
Give an energy boost to lapsed users
User churn among mobile gamers is not uncommon as many stop using the app within 30 days after the install. With RTB House’s expertise in ad retargeting, you can bring those users back with highly tailored re-engagement campaigns.
more attributions than our competition within the same budget
High-performing personalized creatives leverage
Deep Learning algorithms to:
Prevent churn
Reactivate lapsed users
Improve engagement
Drive first conversions
Optimized Targeting For Higher ARPPU Scores
Mobile gamers have an endless choice of apps and limited playing time. Increasing your revenue involves getting new users to keep your app for longer and keeping existing users more engaged. AI-based algorithms power up your retargeting campaigns to lower churn.
ROAS
for Active Paying Users
higher than the average ARPPU in all other verticals*
As mobile gaming booms, retargeting becomes a more effective way to reach and retain users.
Gaming is an effective domain for targeted engagement**
No matter if they are directed toward casual or hardcore players, targeted campaigns in gaming outperform those in most other industries. RTB House creates campaigns that automatically recalibrate based on individual user behaviors, daily usage rates, gameplay activities, and more. They serve your specific KPIs and keep you ahead of competitors.
** Percentage uplift in retargeted vs. non-retargeted paying users. Data source: D. Zilberberg, „Retargeting. How to Measure It Correctly”
Finance
Food & Drink
Shopping
Travel
Gaming
** Percentage uplift in retargeted vs. non-retargeted paying users. Data source: D. Zilberberg, „Retargeting. How to Measure It Correctly”
Up to 23% Increase in YoY Revenue Yields*
We optimize campaign performance with Deep Learning AI obtaining real-time player insights and individual player valuation, reaching players with customized content, ads showcasing improved gaming mechanics, and native in-app ads.
Quick win with retargeting
higher YoY revenue growth
* Source: D. Zilberberg, „Retargeting. How to Measure it Correctly”
Give an energy boost to lapsed users
User churn among mobile gamers is not uncommon as many stop using the app within 30 days after the install. With RTB House’s expertise in ad retargeting, you can bring those users back with highly tailored re-engagement campaigns.
more attributions than our competition within the same budget
High-performing personalized creatives leverage
Deep Learning algorithms to:
Prevent churn
Reactivate lapsed users
Improve engagement
Drive first conversions
- Retargeting
Optimized Targeting For Higher ARPPU Scores
Mobile gamers have an endless choice of apps and limited playing time. Increasing your revenue involves getting new users to keep your app for longer and keeping existing users more engaged. AI-based algorithms power up your retargeting campaigns to lower churn.
up to0ROAS
for Active Paying Users
0higher than the average ARPPU in all other verticals*
As mobile gaming booms, retargeting becomes a more effective way to reach and retain users.
Gaming is an effective domain for targeted engagement**
No matter if they are directed toward casual or hardcore players, targeted campaigns in gaming outperform those in most other industries. RTB House creates campaigns that automatically recalibrate based on individual user behaviors, daily usage rates, gameplay activities, and more. They serve your specific KPIs and keep you ahead of competitors.
** Percentage uplift in retargeted vs. non-retargeted paying users. Data source: D. Zilberberg, „Retargeting. How to Measure It Correctly”
Finance
Food & Drink
Shopping
Travel
Gaming
** Percentage uplift in retargeted vs. non-retargeted paying users. Data source: D. Zilberberg, „Retargeting. How to Measure It Correctly”
Up to 23% Increase in YoY Revenue Yields*
We optimize campaign performance with Deep Learning AI obtaining real-time player insights and individual player valuation, reaching players with customized content, ads showcasing improved gaming mechanics, and native in-app ads.
+0Quick win with retargeting
higher YoY revenue growth
* Source: D. Zilberberg, „Retargeting. How to Measure it Correctly”
- Re-engagement
Give an energy boost to lapsed users
User churn among mobile gamers is not uncommon as many stop using the app within 30 days after the install. With RTB House’s expertise in ad retargeting, you can bring those users back with highly tailored re-engagement campaigns.
up to0more attributions than our competition within the same budget
Increase user engagement by targeted communication that drives incremental actions.High-performing personalized creatives leverage
Deep Learning algorithms to:Prevent churn
Reactivate lapsed users
Improve engagement
Drive first conversions
