RTB House harnesses the power of highly-personalized retargeting campaigns to effectively cover ad spaces, delivering results that have a direct impact on your monthly revenue stream.
Going the Distance with Deep Learning
We go a step beyond Machine Learning to increase the efficiency of your retargeting campaigns through more accurate CR and CTR predictions.
Any technique that enables computers to mimic human behavior
A subset of AI techniques which use statistical methods to enable machines to improve with experience
A subset of Machine Learning which makes the computation of multi-layer neural networks possible
To increase the effectiveness of our campaigns, RTB House’s retargeting solution leverages its ability to create niche player groups.
This enables you to prioritize and personalize the ads to their specific needs and gameplay behaviors.
Increase revenue from paying players
Improve engagement, drive first conversion, prevent churn
Bring valuable churned players back to the game
Recover players who unistalled the game
Creatives That Break Through Limitations
Take personalization to the next level and add Smart User Segmentation. Customize your message to each user segment, based on their game play, purchase history, etc. Our recommendation engine tailors offers individually for each player, presenting them with only the most desirable items from your offer!
Dynamic Item Banners
Take personalization to the next level and add smart segmentation. Customize your message to each user segment based on their gameplay, purchase history, and more. Our recommendation engine tailors offers individually for each player, presenting them with only the most desirable options!
RTB House teams
Beyond our core products and traditional R&D activities, we have designated teams for innovation in areas like in-app gaming.
A unique environment for innovation in the retargeting and MarTech domains. As gaming apps become ever more powerful and complex, we are constantly looking for ways to introduce new solutions for targeting and retaining players.
Just like games, marketing communications are judged first and foremost on how they look. The RTB House Creatives Lab is focused on creating new ad formats that work on all devices. Our creatives perform as well as any game.