Retargeting

Optimized Targeting For Higher ARPPU Scores

Mobile gamers have an endless choice of apps and limited playing time. Increasing your revenue involves getting new users to keep your app for longer and keeping existing users more engaged. AI-based algorithms power up your retargeting campaigns to lower churn.

up to
0

ROAS

for Active Paying Users

0

higher than the average ARPPU in all other verticals*

As mobile gaming booms, retargeting becomes a more effective way to reach and retain users.

Gaming is an effective domain for targeted engagement**

No matter if they are directed toward casual or hardcore players, targeted campaigns in gaming outperform those in most other industries. RTB House creates campaigns that automatically recalibrate based on individual user behaviors, daily usage rates, gameplay activities, and more. They serve your specific KPIs and keep you ahead of competitors.

** Percentage uplift in retargeted vs. non-retargeted paying users. Data source: D. Zilberberg, „Retargeting. How to Measure It Correctly”

Finance

Food & Drink

Shopping

Travel

Gaming

** Percentage uplift in retargeted vs. non-retargeted paying users. Data source: D. Zilberberg, „Retargeting. How to Measure It Correctly”

Up to 23% Increase in YoY Revenue Yields*

We optimize campaign performance with Deep Learning AI obtaining real-time player insights and individual player valuation, reaching players with customized content, ads showcasing improved gaming mechanics, and native in-app ads.

+
0

Quick win with retargeting

higher YoY revenue growth

* Source: D. Zilberberg, „Retargeting. How to Measure it Correctly”

  • Retargeting

    Optimized Targeting For Higher ARPPU Scores

    Mobile gamers have an endless choice of apps and limited playing time. Increasing your revenue involves getting new users to keep your app for longer and keeping existing users more engaged. AI-based algorithms power up your retargeting campaigns to lower churn.

    up to
    0

    ROAS

    for Active Paying Users

    0

    higher than the average ARPPU in all other verticals*

    As mobile gaming booms, retargeting becomes a more effective way to reach and retain users.

    Gaming is an effective domain for targeted engagement**

    No matter if they are directed toward casual or hardcore players, targeted campaigns in gaming outperform those in most other industries. RTB House creates campaigns that automatically recalibrate based on individual user behaviors, daily usage rates, gameplay activities, and more. They serve your specific KPIs and keep you ahead of competitors.

    ** Percentage uplift in retargeted vs. non-retargeted paying users. Data source: D. Zilberberg, „Retargeting. How to Measure It Correctly”

    Finance

    Food & Drink

    Shopping

    Travel

    Gaming

    ** Percentage uplift in retargeted vs. non-retargeted paying users. Data source: D. Zilberberg, „Retargeting. How to Measure It Correctly”

    Up to 23% Increase in YoY Revenue Yields*

    We optimize campaign performance with Deep Learning AI obtaining real-time player insights and individual player valuation, reaching players with customized content, ads showcasing improved gaming mechanics, and native in-app ads.

    +
    0

    Quick win with retargeting

    higher YoY revenue growth

    * Source: D. Zilberberg, „Retargeting. How to Measure it Correctly”

  • Re-engagement

    Give an energy boost to lapsed users

    User churn among mobile gamers is not uncommon as many stop using the app within 30 days after the install. With RTB House’s expertise in ad retargeting, you can bring those users back with highly tailored re-engagement campaigns.

    up to
    0

    more attributions than our competition within the same budget

    Increase user engagement by targeted communication that drives incremental actions.

    High-performing personalized creatives leverage
    Deep Learning algorithms to:

    Prevent churn

    Reactivate lapsed users

    Improve engagement

    Drive first conversions

  • Re-attribution

    Regain uninstalled users through re-attribution

    Reattribution complements your retargeting campaign and gives you a chance to re-attract the high-value players back to the game they loved.

    Targeting the high LTV players who uninstalled the game can be a great strategy to complement your retargeting and User Acquisition campaigns.
    Almost
    0

    of players who deleted an app will reinstall if given an incentive.*

    Extra lives, energy, or playing time—especially for games where users have to wait to regenerate to play
    Coins or rewards compel players who stopped using playing because of in-app purchases
    Free boosters allow players to make progress and pass levels where they got stuck and lost motivation
    Novelty game ideas tailored to an individual user’s in-game behavior can incentivize re-engagement
    3.5 days
    Most users delete their games 3.5 days after the last activity*
    45%
    of uninstalled players will go on to download that same app again*
    * Source: https://www.adjust.com/blog/unmasking-uninstalls/

    Impressive growth

    Add active users to your game through significantly improved Return on Ad Spend

    Scaling player numbers

    Having more daily active users attracts other new players and improves overall retention rates.

Engage your users
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Re-engagement
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